Big Blanket Co
Big Blanket is a fast growth start-up ($3 million year one!) founded by Hook partners — Josh Stewart and Bryan Simpson. After realizing that the average throw blanket is 40" x 50" and the average human is 65" tall they hired a team of scientists to crunch the numbers and they didn't add up.
Turns out blankets have been too small this whole time and nobody had the nerve to do anything about it... until now.
What we did for them
Everything. Literally everything. Product development, naming, branding, website, social media, advertising, sourcing, messaging, etc, etc.
hook /ˈhu̇k/ a thing designed to catch people’s attention.