Today, Fight Colorectal Cancer is the leading patient advocacy group in colorectal cancer. They’re known for their extremely loud, involved (and sometimes even feisty) voices. When they approached us, they blended into the background of advocacy groups. As their organization was growing and scaling, they were looking for a strong brand position and identity to help them solidify their presence in their field.
What we did for them
We worked with their team to help bring clarity to their brand pillars, and overarching company values. We refreshed their identity to align with the strength of their goals and name, making sure that they come to the forefront in their fight against cancer.
hook /ˈhu̇k/ a thing designed to catch people’s attention.