Scith, pronounced ‘sh-key,’ is a cannabis brand focused on promoting a relaxed lifestyle. The name originates from an old Irish phrase “Lig do scith” which translates to “Take a load off.”
What we did for them
We wanted the brand identity to emphasize the natural aspect of the cannabis products and that use of these products promotes harmony with nature. We did a modern take on a triskelion, which is an ancient motif symbolizing a connection of air, earth, and water. We selected brand colors that complimented this concept as well. The client wanted a flag as a part of their brand identity, which allowed for a more obvious visual representation of the air, earth, water symbolism. Ultimately, we were able to create an identity that felt modern while being inspired by ancient elements and inspires a clean, relaxed lifestyle."
hook /ˈhu̇k/ a thing designed to catch people’s attention.